With a bachelor degree in marketing, you can learn the psychology behind why people buy what they buy. This fascinating field combines business and psychology to influence purchasing decisions.
Marketing is both an art and science. It is an art because professionals in this field must craft creative and dynamic campaigns that catch our imagination and prompt a desired action. It is a science because marketing is deeply rooted in psychology, research, experimentation, and statistics. Every aspect of our shopping experiences has been meticulously choreographed and measured through hours of analysis.
Given the dual nature of the business, it should be little surprise that graduates with a bachelor degree in marketing are highly sought after assets in the business world.
What Can You Learn with a Bachelor Degree in Marketing?
Marketing is such a dynamic field that no two programs are likely to follow identical curricula. In addition to core courses like marketing, advertising, and consumer behavior, you might be study:
This is because marketing is a field that thrives on surprise and shock. What worked today probably will not work tomorrow, meaning that marketers must constantly tweak their formulas just to remain relevant in today's competitive business climate.
- Creative writing
- Political science
- Graphic design
- Art history
- Public affairs
- Computer science
What Careers Can a Bachelor Degree in Marketing Prepare You For?
Marketers work in nearly every industry and company imaginable, from the stereo business that wants to boost sales to the politician who wants to improve her image to the college that wants to attract higher quality students. They work in print advertising, media relations, and television. Every logo that you see or product that you consume bears the mark of some marketing professional. With a bachelor degree in the field, you can become that professional.
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